For the Golden Scent campaign, Marketeers Hub implemented a data-informed, audience-first approach to influencer selection — prioritizing authenticity, category relevance, and platform alignment. Our objective was to partner with content creators who not only have a strong presence in the beauty space but also demonstrate a clear and consistent passion for fragrances. These were individuals whose audiences already trust their perfume recommendations and fragrance reviews.

To ensure alignment with the latest consumption trends and platform dynamics, we collaborated closely with the client to determine the most strategic discovery channels. The influencer sourcing process began with TikTok, leveraging its high engagement rates and fast-paced discovery environment, particularly within the niche of fragrance content. We then expanded the search to Instagram, a visual-first platform with a well-established beauty and lifestyle community. Finally, we included Snapchat to tap into a younger, trend-sensitive demographic that aligns with Golden Scent’s evolving customer base.

This multi-platform strategy allowed us to build a well-rounded roster of influencers whose content, tone, and audience profiles were genuinely aligned with the brand’s identity — ultimately enabling deeper audience connection and more credible campaign performance.

• Increase brand awareness by collaborating with niche fragrance influencers to build authentic and relatable content.

• Drive purchase intent and conversions through trustworthy recommendations rooted in personal fragrance experiences.

• Expand reach across key platforms (TikTok, Instagram, Snapchat) to connect with diverse audiences at different stages of the customer journey.

• Strengthen brand affinity by aligning with creators whose passion for perfumes mirrors the values of Golden Scent.

For the Golden Scent campaign, we partnered with a curated group of influencers known for their authentic connection to the world of perfumes and beauty content. The selection included creators with a proven track record of audience engagement, especially within fragrance-focused content.

• 2.3M+ video views

• 1.7 MILLION+ total reach across platforms

• 8% average engagement rate

• +180% Sales month over month growth

• Performance scaled from Day 1 — no delay in results

• Strong influencer engagement and brand mentions across platforms

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"Impressive scale and fast turnaround — we saw great results across the board." — Golden Scent Marketing Team

By partnering with nano- and micro-influencers, we reached deeply engaged, niche communities that trust and value the opinions of these creators.

We don’t just offer promo codes — we build stories.

Our collaborations are rooted in brand identity, aligned with long-term goals, and designed to create real audience connection.It’s about lasting value, not just quick conversions.

The campaign outperformed expectations — surpassing reach targets by 180% — proving that authentic voices and smart selection outperform vanity metrics.